Unlocking New Possibilities: Elevate Your CTV Performance with Disney+
1 min read
18 April 2024
Exciting news! We've officially launched an integration with Disney’s Real-time Ad Exchange (DRAX) via Google’s Display & Video 360. Maximise your reach (and ROI) by tapping into Disney's high-quality inventory and new, high-value audiences at scale.
Seamlessly publish your ads to Disney+ and easily connect with the right audiences at key moments.
Interested in learning more about this integration? Find more info here.
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Navigating the Challenges of Retail Media
More and more major retailers are launching and managing their own advertising platforms, a trend known as retail media. In 2023, Amazon led the way, earning $46.9 billion from ads, mostly from sponsored ads on its site. While retail media offers big growth opportunities, it also comes with challenges. Let’s take a closer look at some of the key challenges and how to overcome them.
