How Cape Solves Amazon Storefront Creation Challenges

As businesses grow, managing an increasing number of marketing concepts can become a logistical nightmare. From banners to videos and brand pages, finding and organising these assets across multiple business units often leads to inefficiency and confusion. That's where Cape comes in.

The Challenge 

Previously, businesses that needed to create Amazon Brand Store pages had to build individual creative assets, then manually fit them together to mimic the exact layout of an Amazon storefront. This was extremely resource-intensive. This content also needed to be adapted for different cultural contexts through understanding preferences, legal considerations and market trends, all on a local scale. 

Other challenges include very strict content guidelines for images and videos, in which non-compliance can lead to content rejection or delays in the approval process. This process was very time-consuming and often required external agencies for localisation and formatting, adding both cost and delays.

The Solution

Cape solves this by leveraging its existing Template Designer - originally built for Display Banners - to also create Amazon Brand Store pages. This means brands can now work with a full-page overview for localisation, ensuring all elements are correctly placed and formatted according to Amazon’s guidelines. In the export, all individual blocks are automatically resized to the correct dimensions and formats required by Amazon, eliminating the manual work of adjusting assets.

With this update, businesses no longer need to manage individual assets and manually assemble them. Instead, our tool allows users to create an Amazon Brand Store page directly, organising content in the correct layout with minimal effort. This not only streamlines the process but also enables agencies and internal teams to focus on exciting creative work rather than repetitive, time-consuming localisation tasks. Localisation can now be done by anyone - without the need for special tooling or technical knowledge - making the process more efficient and scalable across different markets.

Cape’s Impact in Real-Time 

Cape helped Philips tackle these challenges head-on. By adapting Cape’s Template Designer* for their Amazon Brand Store pages, Philips was able to significantly reduce production time from weeks to hours and cut costs by automating manual workload from production agencies. The result? A faster, more efficient, and scalable solution for building Amazon pages across markets. 

Cape’s innovative approach is transforming the way businesses handle content creation and exports - enabling them to do more with less, and in less time. *Amazon Brand Store templates are based on provided designs of Philips’ agency.