Streamlining Campaigns: Automate Your Publishing
2 min read
30 September 2024
Inefficiencies in the campaigning process can lead to missed campaign opportunities and high agency or in-house costs. Often, a significant amount of time is dedicated to repetitive tasks, such as manually booking campaigns in the ad tech platforms. These tasks are at the expense of your effective ad spend and often a reason for campaigns starting late.
Automate your publishing
By automating your campaign setup, you can streamline the entire process and publish cross-channel campaigns in minutes instead of hours. With API-based profiles and direct integrations to ad platforms and feeds, managing your campaigns becomes effortless. Imagine handling all your campaigns from a single environment by touching one single button. This not only minimises errors and slashes the time spent publishing, but also creates an error-free publishing process and allows you to focus on higher-value tasks.
Unlock the power of Campaign Activation with Cape!
With Cape, you can manage all your publishing across platforms in one environment, without switching contexts. Simplify your campaign set-up and choose your level of automation. Whether it's full automation or a mix, we tailor to your use case for seamless ad delivery across channels. Stay in control, but say goodbye to repetitive tasks.
Here are just a few examples of how Cape can simplify your campaign management:
If you run always-on campaigns with weekly updates, you can easily refresh existing campaigns through a data feed. Any changes in the feed automatically update the ads without resetting the algorithmic learning.
If you wish to automate your Meta collection ads, Cape streamlines the process for even faster time-to-market. Pre-set templates allow you to publish creatives into existing Meta campaigns in under 10 minutes using integrated API and SDF tools.
If you launch over 100 campaigns a year in multiple markets, local teams can review assets for approval before automated publishing, with campaign strategies saved in reusable profiles. Disclaimers, pricing, destinations, and visuals are automatically integrated into the ads.
Ready to transform the way you manage campaigns? Discover how Cape can help you automate your publishing and elevate your marketing performance.
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