Display ads have long been a cornerstone of digital advertising, offering businesses a visually appealing way to engage with potential customers. However, not all display ads are created equal; its effectiveness depends on multiple key factors. In this blog, we’ll guide you through the challenges and solutions that come with display advertising!
What are display ads?
Display advertising is a form of online advertising that involves visually appealing ads, such as banners, images, videos, or interactive content, placed on websites, apps, or social media platforms. Display advertising allows for targeted messaging based on user demographics, interests, and online behaviour, making it a powerful tool to increase brand visibility and awareness.
Challenges in display advertising
Display advertising may seem simple and effective, but it has its challenges. Users often overlook repetitive ads because of ad fatigue and banner blindness. Many users also use ad blockers, which reduces the number of people who actually see the ads. Measuring how well these ads work can also be difficult, as tracking results requires advanced tools. And, it's key to create high-quality and relevant ads, since poorly designed content can hurt a brand's image and effectiveness.
Where Cape comes into play
Cape simplifies display advertising by allowing users to create attractive, data-driven ads at scale, generating hundreds of formats and variations from just one master creative, no design experience needed. The platform supports all IAB-standard formats and custom options, ensuring your ads fit perfectly across any platform while providing live previews to boost creativity and speed up production.
Smoothly integrate your workflow and native files into Cape, and automate and configure your designs from Adobe Photoshop, After Effects, InDesign, and Figma seamlessly. Plus, users can seamlessly export and deliver to all desired ad platforms and enhance ad performance with testing tools and AI-driven insights, making it easy to track and optimise results.
Taking your display ads to new heights
Elevate your display ads by using data-driven insights to keep your ads relevant and effective. At Cape, we believe that real-time data is essential for smarter campaigns. We enable you to create countless ad sets and automate campaign adjustments, enabling you to launch or pause campaigns and adapt your ads without touching a single button. With Cape, you can easily integrate real-time data like weather updates and price changes, ensuring your campaigns always hit the spot.
Ready to transform the way you manage display advertising? Discover how Cape can help you automate your ad creation and boost your performance!
Latest News
Blog
2 min read
08 October 2024
Cape’s Official Partnerships with Google & Meta: Elevating Your Campaigns
We’re excited to announce that Cape is an official partner of both Google and Meta. This marks a major milestone in our mission to deliver groundbreaking tech solutions to brands, advertisers, and agencies across the globe. These partnerships show our commitment to providing cutting-edge marketing tools and personalised support to help you reach your marketing goals.
Products and features
2 min read
30 September 2024
Streamlining Campaigns: Automate Your Publishing
Inefficiencies in the campaigning process can lead to missed campaign opportunities and high agency or in-house costs. Often, a significant amount of time is dedicated to repetitive tasks, such as manually booking campaigns in the ad tech platforms.
Products and features
5 min read
17 September 2024
Contextual Campaigns: The Future of Ad Personalization Without Cookies
Gone are the days of one-size-fits-all advertising. One innovative way to engage with audiences is Dynamic Creative Optimisation (DCO), a technique that enables advertisers to create personalised and relevant ads at scale.
