Last week, our team had the incredible opportunity to participate in the MADFest event in London. It was an experience filled with networking, knowledge-sharing, and inspiring talks. We were thrilled to be a part of this vibrant gathering and connect with like-minded startups and leading brands from various industries. In this recap, we highlight some of the memorable moments and key takeaways from MADFest London 2023.
During 4, 5, and 6 July, MADFest provided an excellent platform for forging connections and building relationships with individuals and companies in the marketing and advertising field. We thoroughly enjoyed engaging with fellow professionals, exchanging ideas, and exploring potential collaborations. It was inspiring to witness the passion and innovation present within the MADFest community, and we look forward to nurturing the connections we made during the event.
One of the highlights of MADFest was the opportunity to pitch our product on one of the event's main stages. The chance to showcase our offering to E.ON (and a diverse audience) was an great experience. We received positive feedback and insightful questions, which further validated our vision and motivated us to continue pushing boundaries. MADFest's Brand Innoavtion stage provided an excellent platform to increase awareness of our product and generate interest among potential partners and clients.
Look at our pitch from 20:00 onwards! https://www.youtube.com/watch?v=LwMdSu97Snk
Throughout the event, MADFest London featured an impressive lineup of speakers, including renowned brands such as Coca Cola, leading agencies, and industry experts from TikTok. Attending these talks provided us with a wealth of knowledge and insights. We learned about the latest trends, emerging technologies, and innovative marketing strategies that are shaping the industry.
MADFest's House of Innovation was a hub of excitement and creativity. It provided a unique opportunity for startups and scaleups to showcase their groundbreaking products and services. We had the pleasure of connecting with other innovative companies, exchanging experiences, and discussing potential synergies. The House of Innovation fostered a collaborative environment, allowing us to learn from each other and explore exciting possibilities for future collaborations.
See you next year MADFest!
Latest News
Products and features
5 min read
17 September 2024
Contextual Campaigns: The Future of Ad Personalization Without Cookies
Gone are the days of one-size-fits-all advertising. One innovative way to engage with audiences is Dynamic Creative Optimisation (DCO), a technique that enables advertisers to create personalised and relevant ads at scale.
Blog
5 min read
10 September 2024
Revolutionising DOOH Advertising: How Automation Transforms Ad Creation
DOOH ads are a highly effective way to reach customers, but they come with challenges. From creative versioning to managing hundreds of different formats, DOOH can be time-consuming and error-prone. This is where Cape comes in!
