Emerce Digital Marketing Live is the place to get cutting-edge updates on the latest developments in digital marketing & advertising. The event is a playground to discover today's tools and strategies and get inspired by big names and brands from all over the world. Overall, we have met ambitious peers, listened to talks and panel discussions and joined experts for a deeper dive into multiple topics.
Our founder, Eelco, presented at one of the stages about how Cape is streamlining workflow operations. He provided an explanation about how Cape has all content in a single location, allowing all stakeholders to conveniently access and launch campaigns at any time. He also highlighted the advantages clients can gain from feed-based campaigning and discussed our current implementation of AI at Cape, along with our future plans in AI integration.
During the presentation, we joined forces with our client KLM, dove into their case and showed the tools and strategies we implemented into their set-up. KLM is currently active in almost 70 countries, which obviously brings some challenges with its own distinctive campaigns, pivotal moments, country-specific travel add-ons, and hundreds of destinations. With Cape, KLM is now able to effortlessly create, scale, and publish thousands of campaigns annually for 167 destinations across 67 markets.
Overall, it was a great and inspiring event that we're looking forward to attending next year. Thanks to everyone who made it such a success!
Latest News
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How Cape Solves Amazon Storefront Creation Challenges
As businesses grow, managing an increasing number of marketing concepts can become a logistical nightmare. From banners to videos and brand pages, finding and organising these assets across multiple business units often leads to inefficiency and confusion. That's where Cape comes in.
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Recently, Instagram has rolled out yet another update. What makes this one different? For casual users, a layout change of your feed may be just another visual element of the app to get used to. For marketers, it affects just about every aspect of your content strategy.
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Optimising Your Content Strategy With Trial Reels
With shorter attention spans and a constant flow of information, creating engaging content is one of the key challenges for brands to get noticed by greater audiences and even their own followers. This is why optimising content strategy is extremely important, and focusing on trying to enhance your content can significantly improve viewership. One of the latest tools to help with this is Trial Reels on Instagram.
