Introducing: Feed manager
1 min read
02 November 2021
Bring relevancy to the next level and integrate live feeds into both your creative design and campaign set up.
Get the most out of your automated ads and connect feeds to your display, social or online video content. Integrate prices, products and availability, promotions, and even weather and location feeds to make your ads dynamic and real-time.
Once your ads are configured, you can choose whether they update every night, every hour or even every 10 minutes. This way, your customers always see the most recent ads; for example when a product is sold out or if the weather suddenly changes.
Latest News
Industry insights
3 min read
20 January 2025
The New Instagram Layout Update: How to Optimise Your Feed for Non-Square Posts
Recently, Instagram has rolled out yet another update. What makes this one different? For casual users, a layout change of your feed may be just another visual element of the app to get used to. For marketers, it affects just about every aspect of your content strategy.
Industry insights
3 min read
02 January 2025
Optimising Your Content Strategy With Trial Reels
With shorter attention spans and a constant flow of information, creating engaging content is one of the key challenges for brands to get noticed by greater audiences and even their own followers. This is why optimising content strategy is extremely important, and focusing on trying to enhance your content can significantly improve viewership. One of the latest tools to help with this is Trial Reels on Instagram.
Blog
3 min read
20 November 2024
Navigating the Challenges of Retail Media
More and more major retailers are launching and managing their own advertising platforms, a trend known as retail media. In 2023, Amazon led the way, earning $46.9 billion from ads, mostly from sponsored ads on its site. While retail media offers big growth opportunities, it also comes with challenges. Let’s take a closer look at some of the key challenges and how to overcome them.
