Vodafone Ziggo transforms campaign agility with creative automation

Vodafone Ziggo, a leader in telecommunications and internet services globally, leverages Cape's innovative creative automation solutions to enhance their performance campaigns. This strategic shift has streamlined their campaign processes, enabling quicker adaptations and greater efficiency.

Challenge

VodafoneZiggo faced several challenges in managing their campaigns. The need to plan banner creation with agencies 6-8 weeks in advance often resulted in long lead times. VodafoneZiggo required more in-house control to increase flexibility and responsiveness, and make A/B testing easier. As they often want to make last-minute changes or add additional banner sets, they turned to Cape to simplify and speed up these processes.

Objective

Ad Personalisation

Industry

Telco

Solutions

With Cape, VodafoneZiggo now executes HTML5, social (static and video), affiliate, and discovery campaigns across platforms like Facebook, LinkedIn, Pinterest, and Snapchat. Utilising Cape's templated approach ensures adherence to VodafoneZiggo's strict brand guidelines, maintaining consistency and compliance across all campaigns. Their feed-supported setup allows for seamless integration of product data into ads, enabling rapid customisation and A/B testing functionalities.

Dynamic Advertising

Digital Asset Management

Creative Automation

Results

The implementation of Cape has revolutionised VodafoneZiggo's campaign efficiency. They can now make real-time adjustments in HTML5 ads, add new formats or channels, and conduct A/B tests with ease. By automating publishing to platforms like CM360 and expanding to other platforms soon, VodafoneZiggo has significantly reduced time-to-market. This streamlined process not only enhances performance campaigns but also sets the stage for scalability and consistency across all campaign types.