CASE STUDY
Vodafone Ziggo Transforms Campaign Agility with Creative Automation
Vodafone Ziggo, a leader in telecommunications and internet services globally, leverages Cape's innovative creative automation solutions to enhance their performance campaigns. This strategic shift has streamlined their campaign processes, enabling quicker adaptations and greater efficiency.
Challenge
VodafoneZiggo faced several challenges in managing their campaigns. The need to plan banner creation with agencies 6-8 weeks in advance often resulted in long lead times. VodafoneZiggo required more in-house control to increase flexibility and responsiveness, and make A/B testing easier. As they often want to make last-minute changes or add additional banner sets, they turned to Cape to simplify and speed up these processes.
Objective
Ad Personalisation
Industry
Telco
Solutions
With Cape, VodafoneZiggo now executes HTML5, social (static and video), affiliate, and discovery campaigns across platforms like Facebook, LinkedIn, Pinterest, and Snapchat. Utilising Cape's templated approach ensures adherence to VodafoneZiggo's strict brand guidelines, maintaining consistency and compliance across all campaigns. Their feed-supported setup allows for seamless integration of product data into ads, enabling rapid customisation and A/B testing functionalities.