CASE STUDY
Just Eat Takeaway.com speeds up global campaign creation with automation
Just Eat Takeaway.com operates in 23 countries, making it the largest food delivery service in Europe and a leading contender worldwide. To support their growth, they needed a more efficient way to manage their marketing campaigns.
Challenge
Creating marketing assets was a labor-intensive process involving multiple departments. The design team manually built HTML5 banners, which were then transferred via Wetransfer and categorised without automation. Each campaign had to be tailored for three stages—awareness, activation, and retention—and localised for each market and language. This manual process was time-consuming and inefficient, making it difficult to adapt quickly to changes.
Objective
Campaign Localisation
Industry
Food Delivery & Supermarkets
Solutions
Just Eat Takeaway.com implemented Cape to streamline their creative and publishing processes. Cape translated their brand guide into templates for all online channels, allowing the team to quickly generate and deploy assets across various digital platforms like Google Campaign Manager, Google DV360, and Meta. This automation reduced repetitive tasks and enabled rapid campaign launches.
"We can be especially proud because there is now so much more variety in assets available. We can take steps in optimisation and relevance much faster. For example, we really have a performance-driven department, and they now have a whole overview of new banners available at the click of a button, which we didn't have at all before."
Yannick Kant - Global Lead @ JustEatTakeaway.com
Full showcase banners
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