Creating digital ads that match your company’s brand guide is crucial for maintaining consistency and building trust with customers. 6 out of 10 companies agree that being consistent with your branding has a significant impact on company growth and revenue. However, only 25% of companies have a strict brand guide and actively use it. Here are five steps to help you create brand-aligned digital ads and stay consistent:
Review the brand guide: Before creating any ads, review your brand guidelines and understand the key elements, such as the brand’s mission, values, tone and visual style.
Stick to the brand guide: Use the guidelines for all your digital ads, including colours, typography, tone, and imagery. Stay consistent across all channels to align with the brand's mission and values, ensuring brand recognition.
Use brand messaging: This can include slogans, taglines, and key messages - repetitiveness of your unique sentences is key here!
Test and optimise: Be critical of your creatives and copywriting and content that has been used over a longer period of time to see if it still fits your brand. Also, monitor ad performance to ensure that it resonates with the target audience.
Use consistent and on-brand design: Use foolproof design templates for all your ads and digital expressions, so all your content automatically aligns with the brand guide.
Latest News
Blog
The Power of Smart Cross-Functional team Collaboration: Driving Efficiency and Innovation in Today's Companies
In the modern workplace, collaboration is key. Many companies fail to tap into the expertise of their different teams, even when they share a workspace. It's time to prioritise cross-functional team collaboration.
3 min read
14 May 2024
Blog
Maximising Impact: Unveiling Meta's Advantage+ Catalogue Ad Innovations
In today's digital marketplace, meaningful customer connections are more important than ever. However, factors like high competition, immense content demand, privacy regulations, and cookie limitations can make it challenging to reach your audience effectively. Meta’s Advantage+ catalogue ad developments make sure your beautiful products and ads will not go unnoticed.
3 min read
13 May 2024